CV

Professional Summary

Proven Digital Transformation Leader and C-suite Candidate with a 20+ year track record of driving growth and innovation in complex industries.
With a deep understanding of telco, banking, oil&gas industries, I excel in crafting and executing data-driven digital strategies. I have a proven ability to build and lead high-performing teams, delivering exceptional results through a customer-centric approach. My expertise spans digital marketing, social media, technology, and analytics, enabling me to drive digital transformation initiatives and achieve measurable ROI.
Key strengths include:
Strategic Leadership: Developing and executing comprehensive digital strategies aligned with business objectives.
Digital Transformation: Leading organizational change and driving digital adoption across complex environments.
Team Building: Cultivating high-performing teams and fostering a culture of innovation and collaboration.
Data-Driven Decision Making: Leveraging data and analytics to optimize marketing performance and drive growth.
Global Experience: Demonstrated success in leading global digital initiatives across diverse markets.

Skills

Integrated Marketing Digital Transformation Go to Market Branding
Social Media Strategy Innovation Creative Thinking

Work Experience

2023-

Global Head of Digital and Social Media Strategy

Shell

Currently, lead a team of 35+ digital experts delivering exceptional experiences for Shell's target audiences and marketing communities worldwide. Manage four key verticals with dedicated team leaders:

Digital Solutions: Provide advisory services for Shell's digital marketing and communications needs, scaling impact through our Accenture partnership.
Amplification Platforms: Manage brand and country messaging across external platforms like Meta, X, LinkedIn, TikTok, and more.
Marketing Technology (MarTech): Develop and maintain the technological foundation for campaign and content management empowered by AI capabilities, partnering with industry leaders like Adobe, Sprinklr, Optimizely, Bynder, etc.

* Data Governance & Privacy: Champion a cookieless growth strategy while ensuring compliance with evolving regulations.

2023

Guest Lecturer

Warwick University

Guest Lecturer for 3 Modules in respective Grad, Post Grad Programmes:

Global Digital Marketing Strategy
Digital Branding
Global Digital Campaign Management

2023-2017

Global Digital Marketing Senior Manager

Vodafone

Leading Vodafone Group Digital Marketing team to drive acquisition strategy via digital channels by enabling a new way of workings.
* Facilitating data-driven marketing decisions via monitoring tools, analytics capabilities. Influence marketing teams for adoption.
* Leader of Measurement and insight workstream covers MTA and MMM integration, e2e omnichannel reporting covers app, web via physical activation
* Leader of SEO workstream across VF Markets, builds annual operating plan and conduct the strategy with the global community.
* Global Sponsor for Social Media Communities, lead the ecosystem with the VF markets and the partners
* Focus on integration ATL, Digital owned and paid media strategy in order to increase the share of the digital business
* Growing business via cross-selling, upsell strategy enabling CRM capabilities.
* Creating new use cases with the markets by enabling Martech Stack and Ad Stack. Distribute the best cases across markets.
* Managing big partnerships with Facebook, Google and Amazon for VF Group Markets
* Influencing commercial teams from top to bottom to achieve RoAS and Digital Sales targets.
* Being a stakeholder on martech/adtech RFPs focused on adoption on marketing/ in-house media teams
* Helping to facilitate Agile WoW through testing culture

For more please visit; https://www.linkedin.com/in/sinemsoydar/

Education

2023-2023

Istanbul Bilgi University

Master of Arts (MA) Marketing Communication

2023-2023

Istanbul Galatasaray University

Bachelor of Arts (BA) Business Management

Interests

A keen interest in business and personal development fuels my reading and writing.